![Image by Elena Joland](https://static.wixstatic.com/media/nsplsh_8f15619d6b7d46b39da9725c09a4aa76~mv2.jpg/v1/fill/w_670,h_446,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/nsplsh_8f15619d6b7d46b39da9725c09a4aa76~mv2.jpg)
Case Study
When it comes to crafting a strategic plan, I've always been a whiz, and I always keep in mind that my plans yield results and allow the businesses I've worked with succeed.
![Front 2.png](https://static.wixstatic.com/media/5aec3c_6d8c567be70547338417ead001ac4725~mv2.png/v1/fill/w_378,h_283,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Front%202.png)
01
![Front 1.png](https://static.wixstatic.com/media/5aec3c_fe70d265298147259f806fbc00e0531d~mv2.png/v1/fill/w_378,h_283,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Front%201.png)
Bag Distributor
Opportunity
A new-to-the-platform bag distributor in the Philippines sought to raise awareness and expand their reach in amongst the a slew of local competitors, as well as scale their social media presence.
Solution
To engage with potential clients and give them offers and promotions, we established a Facebook Group Community. To boost engagement on their social media page, we also utilize trends and approachable campaigns.
Before
Graphics
![Graphic 3.png](https://static.wixstatic.com/media/5aec3c_576dd6f8bea44746ae020c06462d74c3~mv2.png/v1/crop/x_0,y_77,w_1080,h_925/fill/w_233,h_200,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Graphic%203.png)
![Graphic 2.png](https://static.wixstatic.com/media/5aec3c_6b0b8ba10d6f4a3c9b9ed16b070cd127~mv2.png/v1/crop/x_0,y_77,w_1080,h_925/fill/w_233,h_200,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Graphic%202.png)
![Graphic 1.png](https://static.wixstatic.com/media/5aec3c_db76aaddcbb7407381c6ad575eea31ee~mv2.png/v1/crop/x_0,y_77,w_1080,h_925/fill/w_233,h_200,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Graphic%201.png)
These are the images and visuals on the page that do not have any branding. The images are also not particularly appealing; in the fashion market, good visuals are essential. The material is also exclusively promotional, resulting in low reach and engagement.
Analytics
![Before Reach 1.png](https://static.wixstatic.com/media/5aec3c_23a28babaf6f4ce5b10188a84051afbe~mv2.png/v1/crop/x_0,y_77,w_1080,h_927/fill/w_338,h_290,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Before%20Reach%201.png)
![Before Reach 3.png](https://static.wixstatic.com/media/5aec3c_75e3e1c83d174ef897a85d0eaa76965e~mv2.png/v1/crop/x_0,y_77,w_1080,h_927/fill/w_338,h_290,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Before%20Reach%203.png)
This is what the results looked like before we started executing and implementing a clear and simple strategy in place. We brainstormed and discussed what content should be presented to capture the attention of the target audience.
After
Graphics
![11.png](https://static.wixstatic.com/media/5aec3c_13e1ea93fc9d4b679d888b418cb5ae60~mv2.png/v1/crop/x_0,y_77,w_1080,h_925/fill/w_233,h_200,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/11.png)
![9.png](https://static.wixstatic.com/media/5aec3c_3e20faf7b7d7408f8a20b96731e556af~mv2.png/v1/crop/x_0,y_77,w_1080,h_925/fill/w_233,h_200,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/9.png)
![10.png](https://static.wixstatic.com/media/5aec3c_53e01ea24e784a47b7a2d2b5f093bcc4~mv2.png/v1/crop/x_0,y_77,w_1080,h_925/fill/w_233,h_200,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/10.png)
After examining how the brand should be positioned in the online platform, these are a few sample visuals. This time, branding is recognizable, and the message it conveys is understood by the intended audience. We made certain that we didn't simply focus on promotional content, but that we also included essential pillars.
Analytics
![After Reach 1.png](https://static.wixstatic.com/media/5aec3c_15d31d17e5bf46ef82fe5a1b16c0341e~mv2.png/v1/crop/x_0,y_77,w_1080,h_927/fill/w_338,h_290,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/After%20Reach%201.png)
![After Reach 3.png](https://static.wixstatic.com/media/5aec3c_0df252c83d13466aa71e8d1f4c008069~mv2.png/v1/crop/x_0,y_77,w_1080,h_927/fill/w_338,h_290,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/After%20Reach%203.png)
This is the outcome after a month of adopting a well-thought-out strategy. We have an exceptionally high analytics leap. Without thorough branding, defined goals and objectives, well-thought content, and beautifully designed graphic designs, these results would not be feasible.